BOO offers a very personal selection of both historical labels (for which we feel a special weakness) and younger emerging projects that we believe in.
All our brands are locally and ethically made in Europe, and for us they are, above all, the people behind them with their stories and their unique and personal projects.
Béatrice de Crécy & Jean-Gabriel Huez created Bonne Maison in 2012. Socks quickly became their canvas to create designs inspired from all angles of life. Each collection tells a story, following a specific theme through various designs and patterns, transforming the everyday sock to a wearable art form. Their socks are woven from the highest quality egyptian cotton using traditional spinning techniques in Italy.
In its 160 years of history Boinas Elosegui has grown from being a small local artisan to dressing the heads of half the world. Born in 1858, this family business continues to produce its famous berets completely manually in its century-old factory in the town of Tolosa in the Basque Country, where machines from the first industrial reconversion from the 19th century coexist with 21st century artifacts.
Hemen, means «here» in Basque language. This genuine label designs underwear with personality and isn’t shy about its mission to keep alive the traditions surrounding the Basque culture and its history. Understated but not basic, the range of nostalgic and unique undergarments by Hemen are designed in the famous city of Biarritz in organic cotton, without harming our environment.
La Paz is a menswear label inspired by the Atlantic, its people and traditions. We stock it since it was born, and we are particularly fond of it. Each collection continues to conquer us with its character and quality. They work in a straight relationship with some of the best local manufacturers, crossing their knowledge with a single approach to the design and the making of timeless and durable goods.
LE MONT SAINT MICHEL
(Mont Saint-Michel, France)
Established in 1913, Le Mont Saint Michel is a brand with a long history. First known for its everlasting workwear and knitwear, generation after generation the brand has evolved into a modern fashion label, yet in line with its legacy. The brand’s headquarters are still located in the same location at the French Brittany, where they meticulously store decades of textile archives. A treasure they revisit and inspires each new collection.
MERZ B. SCHWANEN
The company was founded originally in 1911 in the Swabian Alps and worked for several decades before closing. In 2010, Peter Plotnicki discovered the factory full of authentic circular knitting machines from the 1920s to 60s, crusted with dust, but completely intact. So he decided to revive these machines in order to fabricate new, but traditionally made circular knit ware with good and sustainable materials, passion, heart and soul.
First launched in the 1930s, the Musgo Real line is still made by Claus Porto for almost 100 years now and it remains a classic found in portuguese houses over several generations. The brand retains its classic aesthetic, while the products have kept the rich formula in their amazing soaps and colognes.
Norse Projects collections have a recognizable scandinavian touch: clean, basic and functional. The project, which is defined as a study that develops projects around art, design and functionality, produces its garments in the best workshops in Europe (mainly Italy and Portugal) always taking care of every detail and with great quality.
Born in 2018, Outland is the youngest of our brands. A small personal project created by longtime friends Jeff and Olivier, that mixes sportswear elements with workwear codes to create a contemporary wardrobe that feels both current and timeless. Each garment is crafted in highly qualified factories, in France and Portugal, with an ongoing attention and love to the making process, that you can instantly perceive by trying any of their garments.
A family tradition of many years in shirt making lead the brothers António and Manuel Magalhães to the creation of Portuguese Flannel. Proud of the knowledge of the portuguese craftsmanship, their shirts are manufactured the traditional way by master artisans in the old towns of northern Portugal. Their inspiration comes from genuine people from both the coast and mountains, with brave and challenging ways of living.
Born in 1889, Saint James has been a staple in the wardrobe of fishermen and sailors for more than a century. Their unique knowhow and tradition, born in the mills of the bay of Mont Saint Michel, allows them to continue manufacturing sturdy and durable nautical garments in the spirit of their origins. Their breton striped t-shirts and sweaters are a timeless classic and a national icon for generations.
Steve Mono is a contemporary spanish brand founded in 2007 on the idea of reinterpreting classic leather goods for a modern lifestyle. Crafted by artisans with the finest leather, the brand takes its inspiration from travel, office culture and old movies aesthetics to design timeless, functional and sustainable goods for everyday and every journey.
“MADE IN THE USA” SELECTION
A selection of brands that are among the few remaining labels with a rich heritage of American manufacturing that we decided to add to our selection.
(Dallas, Texas, USA)
The brand of sneakers Autry was born in 1982 in Dallas. The famous shoe with the American flag received many awards over the 1980s, thanks to the innovations and design that distinguished its creations. After being disappeared for years the brand returned characterized by strong vintage inspiration.
(Norristown, Pennsylvania, USA)
This family run company is specialised in high quality jersey clothes. Established in the same factory since 1948, Camber USA has a rich history of manufacturing heavyweight outerwear and active clothing for work and sport applications. All Camber products are handmade in the USA and are normally exclusively reserved to the wholesale professional trade, such as the construction industry.
(Boston, Massachusetts, USA)
The historic brand Dubbleware is a clothing company with a history dating back to the 1930's when the brand became the standard trusted workwear for Massachusetts farmers. An authentic workwear brand, now crated with sympathy to its rich history in raw selvedge cloths and stitched in the old-fashioned way, using only Union Special machines.
(New York, NY, USA)
Transparency and sustainability are the strong values in the core of this young brand created by Andrew Livingston. Started in 2012 by taking over a 60 year old manufacturing company in New York City with whom they shared skilled labor and a strong standard for working conditions and creating sustainable products. Knickerbocker was born as a project they could be proud of and to ultimately inspire others to do the same.
PENDLETON WOOLEN MILLS
(Portland, Oregon, USA)
For more than 150 years, Pendleton has set the standard for american style. With six generations of family ownership, the company remains dedicated to its American heritage, authenticity and fabric craftsmanship. You can see Pendleton passion for quality in the intricate patterns of blankets inspired by Native American designs and legends, and feel it in the softness of the lightweight, pure virgin wool clothing they produce.
“MADE IN JAPAN” SELECTION
A selection of truly authentic labels with all their production still based in Japan.
Founded in 1935, the company started manufacturing traditional French workwear products such as overalls and aprons, from their small workshop in central France. Danton’s long-lasting pieces were supplied during decades to French public administrations such as the city of Paris, RATP (Parisian Metro) or SNCF (French Railways). Bought by a Japanese company in the 2000s the brand has been successfully developed and saved from closing.
Poten is a new line out of Japan which only makes baseball caps. They’re made in the same factory which produces for the major league Japanese baseball teams in Japan and they produce for nobody else. Nicer than any other straight ahead baseball cap we've ever seen, Poten is a rare jewel for all baseball cap lovers.